ListaBid

The business

How ListaBid Cut Homeowner Signup Costs 5-10x

Kam came to GaaS while testing two agencies, new creative, and multiple landing pages at once. The mandate was simple: find California homeowners ready to list, not vanity traffic. Within the pilot, GaaS drove seller account creation at roughly $21 per signup.

ListaBid helps homeowners compare bids from real estate agents, lower commission costs, and keep more of their equity when they sell.

01 / The challenge

A Marketplace That Needed Better Homeowners, Not More Noise

ListaBid had the kind of problem every marketplace founder understands. Realtors were joining, creatives were being tested, and agencies were in motion, but the hardest side of the market was still the homeowner who was actually ready to sell.

• Meta homeowner acquisition had been hovering around $250-$300 per listing or signup target
• Google had tested as high as roughly $1,500 per homeowner listing, making it hard to scale efficiently
• Kam was comparing GaaS against two agencies at the same time, so the work had to stand on results
• Out-of-state seller bleed made cheap leads less valuable than California and LA-ready homeowners
• The team needed landing pages, creative testing, and ad optimization to work as one acquisition system

02 / The approach

A Founder-Led Acquisition Sprint Built Around the Real ICP

GaaS focused the pilot on the seller side of ListaBid's marketplace: homeowners and investors who wanted competition between agents, lower commissions, and a better path to listing their property.

1. 01

   Mapped the Marketplace Constraint

   We used Kam's call context, current agency results, ICP notes, and landing-page walkthroughs to separate useful homeowners from low-value traffic.

2. 02

   Rebuilt the Campaign Around Seller Intent

   The campaign was tuned around homeowners creating seller accounts, with California and LA relevance treated as the quality bar instead of simple lead volume.

3. 03

   Matched Creative to the Landing Page Promise

   ListaBid already had strong production assets. GaaS paired them with the clearest offer: let agents compete, compare your options, and keep more equity.

4. 04

   Kept the Loop Tight While Other Teams Were Still Testing

   Because Kam was running multiple partners at once, GaaS kept the work measurable, separate, and easy to compare against the existing agency paths.

03 / The results

The Pilot Hit the Number That Actually Mattered

For ListaBid, the win was not more impressions. It was getting the cost of seller account creation low enough that the homeowner side of the marketplace could finally be treated like a scalable acquisition channel.

04 / The timeline

How it came together.

1. Apr 17

   The First Call

   Kam explained ListaBid's two-sided marketplace, the expensive homeowner side, and the goal of getting homeowner acquisition reliably below $250.

2. Apr 20

   The Deep Dive

   We reviewed landing pages, seller personas, creative assets, and the exact difference between cheap traffic and homeowners ready to list.

3. May 1

   The Competitive Test

   Kam confirmed GaaS would run alongside two agencies, with separate campaigns and a clear seller-side performance target.

4. Pilot

   The Cost Breakthrough

   The GaaS homeowner campaign produced seller account creation at roughly $21 per signup, far below the prior homeowner acquisition range.

5. After

   The Proof Spread

   The results were strong enough that other agencies and operators around ListaBid started asking how they could use GaaS too.