Local business / Case study
WashLuxe
More customers. Less time in ad dashboards.
- Total Leads Generated
- 689
- Less Spent on Lead Costs
- 62%
- More Visitors Become Customers
- 3x
- People Reached with Ads
- 107K
The business
From Empty Machines to a Line Out the Door
How a modern laundromat became Atlanta's go-to laundry destination, generating 689 leads while cutting costs by 2.6x. Without Ali ever touching an ad dashboard.
WashLuxe is redefining the laundromat experience in Atlanta with modern, safe facilities, brand-new machines, and an unwavering commitment to customer service.
01 / The challenge
The Hidden Battle Every Local Business Fights
Ali poured everything into building something Atlanta didn't have: a laundromat people actually wanted to visit. The machines were new, the staff was real, the vibe was different. But there was a problem nobody warned him about.
- Spending 15+ hours weekly trying to manage Facebook and Google ads with no marketing background
- Paying an agency $3,000/month with zero transparency into what was actually working
- The old agency was delivering a $5.13 cost per conversion, eating into margins
- Traffic was coming in but only 15% was actually converting to customers
- Zero presence on TikTok despite the platform's massive local discovery potential
02 / The approach
What Changed Everything
Ali didn't need another agency making promises. He needed a system that could work while he focused on running his business. That's exactly what GaaS delivered.
Day 1: Brand DNA Analysis
Our AI analyzed WashLuxe's brand, competitors, and local market to understand exactly what would resonate with Atlanta's audience. No questionnaires. No lengthy onboarding calls. Just Ali's website URL.
Day 2-3: Creative Generation
We generated over 100 unique video ads showcasing WashLuxe's modern facilities, safety features, and community vibe. Each optimized for different audience segments across Google, Meta, and TikTok.
Day 4: Autonomous Launch
Campaigns went live across 10 different campaigns and 15+ ad groups. The AI immediately began testing, learning, and reallocating budget to what worked.
Ongoing: Self-Learning Loop
Every day, the system analyzed performance and generated new creative variations. Winners got more budget. Losers got cut. Ali got results.
What we did
- Created 3 landing pages, optimized for mobile
- Overhauled Google attribution with GTM
- Created 10 different campaigns and 15+ ad groups
- Generated 100+ video ads
- Had 150 backlinks created
- Launched TikTok from scratch to 91K+ impressions
03 / The results
The Numbers That Changed Ali's Business
What happened next surprised even us. The combination of AI-generated creative, autonomous optimization, and hyper-local targeting created a flywheel effect that kept accelerating.
| The metric | Before | After GaaS |
|---|---|---|
| Cost Per Conversion | $5.13 | $1.99 |
| Conversion Rate | 15.0% | 44.3% |
| TikTok Impressions | 0 | 91,110 |
| TikTok Site Visits | 0 | 783 |
| Search Campaign CTR | ~1% | 5.34% |
04 / The timeline
How it came together.
- Day 1
Connected & Analyzed
Ali shared his website. GaaS analyzed everything: brand, market, competitors.
- Day 4
First Ads Live
100+ video ads launched across Google, Meta, and TikTok. Testing began immediately.
- Day 14
Positive ROI Hit
Ad spend covered by new customer revenue. Cost per conversion dropped to $1.99.
- Day 30
TikTok Explodes
From zero to 91,110 impressions. 783 site visits at $0.89 per click.
- Day 60
689 Leads Generated
Total conversions hit 689. Conversion rate at 44.3%, nearly 3x the old agency.
- Day 90
2.6x Lower Costs
Blended cost per conversion at $1.99 vs $5.13. Over 107K total impressions delivered.
Their team actually cared and stayed on it. The data proved it. I went from spending every night stressing about ads to just running my business. My accountant asked what changed because the numbers looked so different. I told him I finally stopped trying to be a marketer and let the AI do it.
Ali shared this during our 90-day review call, after seeing his lead numbers for Q3.
Over to you
Ready to Stop Guessing and Start Growing?
If you're tired of wasting time and money on marketing that doesn't move the needle, let's talk. We'll show you exactly how GaaS would approach your business.