Buying checklist
Air and GaaS: evaluation checklist
Which asset versions, permissions, review comments, and final approvals must survive the handoff to campaign execution?
This is a buyer's checklist, not a hands-on product review or a verified feature comparison. GaaS is the commercial publisher. Check current capabilities, pricing, and terms directly with each provider before deciding.
Start with the work you need done
Describe one actual task, its inputs, the person who owns it, and the accepted output. Then test the same task in each proposed workflow. A production tool, an advertising network, a customer system, and an operator can occupy different parts of the process; compare the responsibility you need rather than expecting every product to replace the entire stack.
For Air, use its current documentation and a scoped trial to establish what your plan includes. Ask GaaS to demonstrate its own supported scope in the same way. Do not infer live functionality or an integration from a category label.
Questions for this workflow
Check 1
Give each workflow the same approved brief, source materials, factual claims, and required formats. Count usable outputs rather than all generated files.
Check 2
Record corrections and review time, including changes to product appearance, pricing, logos, and disclosures. A low generation cost can hide substantial editing work.
Check 3
Specify editable-file ownership and asset lineage. Confirm separately whether delivery to an ad account is included and what approval it requires.
Collect evidence before choosing
Keep the original brief, generated or configured output, review notes, permissions, execution receipt where relevant, and final accepted result. Record failures and manual interventions as well as successful runs. Mark an untested capability as unknown, and distinguish a roadmap promise from something available in the account you evaluated.
Calculate total workflow cost from subscription, usage, setup, review, correction, and handoff effort. Use your actual plan and workload; a headline price does not establish the cost of a usable deliverable. If the objective is advertising performance, agree on mature measurement and a suitable comparison before attributing a change to the software.