Open the CSV in Excel, or import it into Google Sheets and choose comma-separated values. Save your working copy in a controlled location. The CSV contains the rows below and space for your notes; it has no macros, formulas or live account connection.
How to use the template
Review the actual release candidate
Record the campaign and asset version so the reviewer is looking at what will launch. Recheck the final destination after redirects and tracking templates are applied. A correct draft URL does not establish that the live ad will send visitors there.
Separate readiness from approval
Use the finding field to describe what you observed and the owner field to identify who resolves it. Suggested statuses are not reviewed, evidence missing, action needed and verified. A row marked verified means that check passed; it does not approve the entire campaign or authorize a larger budget.
Trace the customer outcome
Test the visitor path through the intended business endpoint in an authorized environment. Distinguish a button click, a browser event, a server-accepted inquiry and a sales-qualified outcome. They are different stages. Record a receipt or safe reference so someone else can verify the conclusion.
Inspect the result after release
Assign a short operational review after the campaign becomes active. Check status, final destination, measurement delivery and initial spend against the approved scope. Evaluate performance only after enough compatible outcomes mature; early technical checks establish operation, not profitability.
Preview the worksheet
Every row shown here is included in the download. Scroll the table horizontally on a small screen.
| Item | Question | Evidence or example |
|---|---|---|
| Launch identity | Which exact campaign and version are being released? | Campaign reference, revision and intended launch time |
| Offer | Are price, availability, eligibility and next step current? | Approved offer source and destination |
| Audience | Can the intended customers actually buy or book? | Serviceable geography and eligibility exclusions |
| Ad claim | Does every objective promise have support? | Source for the claim and reviewer |
| Creative | Is the approved asset the one attached to the campaign? | Final file reference and placement preview |
| Destination | Does the actual final URL resolve to the intended page? | Desktop and mobile redirect result |
| Message match | Does the destination fulfill the ad's promise? | Ad promise beside the relevant page section |
| Form or checkout | Does the customer complete the intended next step? | Authorized test receipt with private data excluded |
| Outcome delivery | Does the business system receive one accepted outcome? | Delivery receipt and duplicate handling |
| Measurement | Are goals and values configured for the intended outcome? | Selected campaign goals and event definition |
| Campaign links | Are final tracking parameters encoded and preserved? | Full test URL and register entry |
| Budget | Is the period allowance and launch setting approved? | Amount, currency, period and approving owner |
| Schedule | Do start/end dates and account time zone agree? | Scheduled settings and business calendar |
| Dependencies | Are inventory, support and sales capacity available? | Named owner and current capacity confirmation |
| Release | Are open launch-blocking findings resolved? | Specific release decision and unresolved nonblocking items |
| Readback | Did the approved configuration become active? | Live status, destination, spend and outcome checks after launch |
Worked review example
Illustrative launch: an ad promises a booking, but the page only submits a request that staff must confirm. The form works and the pixel fires, yet the promise is inconsistent with the customer experience.
Record the mismatch and assign the offer owner. Update the approved wording or the actual workflow, verify the final destination, and then record the release decision. Do not mark the issue complete merely because the ad passed platform review.
What this template does and does not establish
This is a campaign QA worksheet, not a platform upload file or certification. Adapt checks to the campaign type and your release permissions. Completing the worksheet does not publish a campaign or establish later performance.